The Guild Bulletin


Welcome to our final newsletter of 2012! We have a round up of all the Guild winners from the Sunday Times Property Awards - the most prestigious property awards ceremony of the year; a look forward to your marketing for 2013; news on great deals for camera equipment; and finally the launch of a new service which enables us to help you more efficiently throughout the day. Finally, we at The Guild would like to wish you and your teams a very Merry Christmas and a wonderful New Year in which we look forward to working together in 2013 - demonstrating further that our network is independent estate agency at its best!

The Guild and its Members - "Absolutely Outstanding"

THE Guild of Professional Estate Agents was described as "absolutely outstanding" by judges at the prestigious Sunday Times Property Awards 2012.
The Guild clinched a Silver Award in the Estate Agency Supplier of the Year category at the ceremony held in London's Lancaster Hotel last Thursday.
Estate agents from across the country - including Guild Members - attended the awards, which celebrate and endorse best practice in the industry.
The award organisers said that The Guild impressed the panel with its extremely high service standards and that the judges were thrilled to see these impressive standards improve even further from 2011. They said they were therefore delighted to recognise this effort with the silver award for 2012.
The judges said: "Offering a full range of services, The Guild has different specialist departments and teams including a graphic design studio, full IT department, training and a sophisticated referral system – offering all these services from within a single membership organisation is quite unique
.
 
"The team are experts in industry related topics and marketing strategies and are able to assist agents accordingly, resulting in increased market share, higher profits and a greater number of properties exchanged for the agencies themselves. Absolutely outstanding."
The Estate Agency Supplier of the Year Silver Award was collected at the ceremony by The Guild CEO - Marcus Whewell, and Head of Marketing and IT Richard Combellack - from inspirational speaker and Olympic gold-winning swimmer Rebecca Adlington.
Marcus said: "It was a great honour collecting this award. This is a mark of the esteem in which The Guild of Professional Estate Agents is held by those whose knowledge of the industry is second to none. Our congratulations go to the large number of Guild Members who were also recognised, demonstrating that our unique network is indeed - 'independent estate agency at its best!'"
 
 Window cards available to order on the Digital Hub
Guild Members Wilkinson Grant & Co won Gold in the Best Agency of the Year Award - South West, while Northfields, of Ealing, won a total of three awards.

Joel Moore, Manager of the Topsham branch of Wilkinson Grant & Co, said: “This a fantastic achievement for the company and the team to be recognised for all of the hard work and commitment that goes into getting people moved. In a very competitive market, to continue to set and achieve high standards and to stay ahead of the competition takes effort and dedication and to be recognised for this makes these awards even more important.

“In the words of the judges: “Not resting on their laurels, the team has introduced new innovations, campaigns and incentives to help both buyers and sellers move as quickly and easily as possible with tangible results including a reduction in the listing-to-exchange time and increased instructions – an outstanding agency.’”
 

Northfields won Silver for Best Marketing; Silver also for Best Customer Service, and a third Silver for the Best Small Estate Agency, London. The judges said the agent’s marketing set out to create a premium property so that every listing on its books felt like an inspirational home, with transparent measurement and evaluations of results and success at the end of a campaign. The additional fee revenue has left no doubt as to its success of Northfields’ marketing strategy”, the judges concluded.
The judges were also “thrilled” with the customer service they witnessed at Northfields. “In an area where it is competing against larger agencies with bigger budgets and more team members, it is safe to say the team at Northfields more than holds its own. They adhere to measuring all aspects of the business and use the statistics to put in place new innovations and services and to address any issues which arise as well. The time they put in to achieve these
 
extraordinarily high standards is absolutely amazing for an agency of this size. Faultless,” the judges said.
“Winning an award in the Estate Agent of the Year is a huge achievement for any estate agent; however winning three awards, two of which are in a category that was open to every estate agent in the country irrespective of size is simply unprecedented for a company of our size,” said Richard Palfreeman, owner and Managing Director. “The accolade of this triumph can be best described in the judges’ quote. We are very proud and I am very proud of my team that delivered this faultless service."
 
Best of East England Estate Agency of the Year Silver Award: Urban & Rural
“Following another year of moving our technology, marketing and performance forward we entered into the Estate Agency of The Year awards for the first time because, thanks to the efforts of our group of fantastic people combined with excellent support from The Guild, we felt we really could be a serious contender.
“After sending a detailed submission and the performance of our branches placed under the scrutiny of the panel of judges - against some excellent competition - we are delighted to have been awarded the Silver ‘Best Medium Size East of England’ accolade.”
Ali Durrant
Owner
Urban & Rural
Best Wales Estate Agency of the Year Silver Award: Kelvin Francis
“We are delighted to have won The Sunday Times Silver Award for Best Estate Agency in Wales 2012. We are pleased that our staff have been rewarded for their efforts in embracing our new ideas and technological advances, in order to raise Customer Care and maintain our market share and remain market leaders.
“The Guild of Professional Estate Agents has also played its part in our success, having excellent marketing products, the 700 UK office network and the Park Lane Office Centrepiece which has enabled us to compete on a national basis.”
Tony Filice and
Kelvin Francis
Directors



Best Midlands Estate Agency of the Year Silver Award: Hartleys
“We are delighted with the award – it is great recognition for the outstanding work by my branch teams in adverse market conditions. This follows our Gold Award in 2010 so we are hugely proud to be maintaining the highest of standards in our innovation and customer services. This recognition really boosts the whole company confidence and illustrates that hard work does bring its just rewards.”
Gary J Hartley
Managing Pa
rtner
Hartleys
 
Best South West Estate Agency of the Year Silver Award: Sawdye & Harris
“We are thrilled to have achieved such a brilliant award. 2012 has been a phenomenal year, having won Gold at the Lettings Agency of the year for the Best Small Chain in the South West, and now this amazing silver in the Estate Agency of the Year is the icing on the cake! The judges described us as a “breath of Dartmoor fresh air to estate agency work” and this truly sums up our passion for doing things better and a little bit differently.”
Katie Griffin
Director

Sawdye & Harris 


 
Best South East Estate Agency of the Year Silver Award: Roberts Newby
“I was very proud to receive this award and would like to dedicate it to my team who work tirelessly to provide an exceptional service to our clients all year round. It is the fifth industry award that we have won for Best Small Estate Agency, but this is particularly special as it has fallen in our 21st year of being in business.”
Simon Roberts
Managing Partner
Roberts Newby
Best South West Estate Agency of the Year Silver Award: Debbie Fortune

“The team at Debbie Fortune were delighted to receive the award. We are absolutely thrilled! I am immensely proud of our staff who have all worked tirelessly this year as our business has grown, and, more often than not, going the extra mile to look after our buyers and sellers.”
Debbie Fortune
Director


 
Best South East Estate Agency of the Year Silver Award:
iSiS Residential

“We are absolutely thrilled to have been given this award in association with the Sunday Times and the Times. We knew the competition from other agents would be fierce and we’re simply delighted to have been honored with this achievement.

"Each member of our team here at iSiS has made a personal commitment to continually strive to improve our offering, and exceed any and all of our clients expectations. This award represents this, and is a fantastic finish to our year.”
Steven Harvey
Managing Director
iSiS Residential

Best South East Estate Agency of the Year Silver Award: Ashington Page
“It's the fifth year we've entered the awards and the fifth year we've won. These have really helped us stand out from the local competition, and given a third party endorsement to the way that we do things. This year the judges told us ‘The team at Ashington Page continue to shine every year and the way this agency acts should act as inspiration for others seeking to ‘do it right’.’ That's really very flattering and these awards genuinely spur us on to improve our service and the way that we help people wanting to find their perfect property in and around Beaconsfield. I'd just like to say thank you to the whole team for their passion and commitment to making Ashington Page the best estate agency anyone could hope to us
e!”
Gareth Ashington
Director
Ashington Page




Preparing your marketing for 2013

You should now start planning your Direct and Indirect marketing activities for the entire year against a pre-planned budget. The reasons for conducting any marketing activities include raising brand awareness, instruction winning and applicant generating, all designed to increase your business.

Below are some tips and suggestions detailing those products you could use to help you with your marketing and win you more business. 

Deliver a programme that has longevity keeping your brand on display
throughout the year ahead - on a fridge or a desk!

Branded sports and social calendar

Seasonal canvassing cards

Tent calendar
     
Ensure all potential customers within your target market have heard from you with marketing products such as a mini-mag or eye-catching leaflets

The
Mini-mag


Bespoke Leaflets
 
   
Pick a niche market or defined audience and send them branded communications such as the lifestyle magazine

The
Guild Lifestyle Magazine

     



New benefits brochure ready to order

Our designers have produced an alternative version of  the Benefits Brochure – which you can customise with your own branding.

This means that you now have three versions to choose from. The Benefits Brochure demonstrates to your clients and potential clients the value to them when choosing a Guild Agent.

The A5 brochure summarises our unique expertise and contribution in the property transaction to help extend the public’s knowledge and understanding.

Explaining what we do and why our services represent such outstanding value can never be under estimated.

 

The brochure is available to purchase as a standard product or customised to meet your brand requirements.

Click here for more information on the Members Area.

For more details contact The Guild Design Studio on 01223 443900.



Capture this camera deal!

We now have some fantastic camera deals for Guild Members from our partners Evolve Partnership. David Brierley, MD of Evolve – which specialises in property photography as well as domestic and commercial Energy Reports, Floorplans and Virtual Tours – was a guest speaker at some of the recent round of Regional Meetings where he gave guidance and tips on how to get the best out of your camera equipment, when taking photographs of properties.

In response to enquiries from Guild Members, David has selected a range of recommended camera equipment below, competitively priced. If you would like to find out more information or place an order, then email David at david.brierley@evolvepartnership.co.uk Please note that all prices quoted include VAT.

Camera equipment recommended by
David Brierley


Cameras:

1) Nikon D3100 Body only; &285.00

2) Nikon D3200 Body only; &325.00

3) Nikon D5100 Body only; &315.00

4) Canon 600D Body only; &349.00

5) Canon 650D Body only; &465.00
 
Lens:

1) Tamron SP AF 10-24mm F3.5-4.5 Di II LD [IF] (Nikon Fit) &320

2) Tokina AT-X 116 PRO DX 11-16mm f/2.8 (Nikon Fit) &359

3) Sigma 10-22 f/3.5 (Nikon Fit) &550

4) Canon EF-S 10-22mm f/3.5-4.5 USM &450

5) Tamron SP AF 10-24mm F3.5-4.5 Di II LD [IF] (Canon Fit) &320

6) Tokina AT-X 116 PRO DX 11-16mm f/2.8 (Canon Fit) &359

7) Sigma 10-22 f/3.5 (Canon Fit) &550
 Flash:
1) Nikon Flash SB-400 DX &95

2) Nikon Flash SB-700 DX &199

3) Canon Speedlite 320EX Flash &140

4) Canon Flash 430EX II &179

Memory Cards:
1) Sandisk 16GB Extreme HD Video 45MB/s SDHC &25
2) Sandisk 8GB Extreme HD Video 30MB/s SDHC &15

UV Fliters:
&15 - &20 dependent upon type of fitting and size of lens.

 




Guild online consultant . . . goes live


We know how important offering exceptional service is to our clients, especially with the recent emergence of testimonial sites. The Guild has recently published 'service promises' for several of its key functions, but we also want to improve access for you to your dedicated team at Cambridge to give you the very best support that we can.
Therefore we have launched a new service - the online consultant. If you or your colleague is working in the Members' area on the website and get stuck for any reason, you can now simply click a button and engage directly with one of the team. This might be something a simple as 'where can I find xx', or 'how do I import yy?', or a much deeper query such as a question about a legal issue or interpretation of the law.

In every case, you will be connecting directly with one of our own dedicated team who will either answer your question there and then - or quickly respond if the issue is more complicated (such as requiring a second opinion/more study).
 
   
This is available to all your team, from 7.30am to 6pm each weekday, free of charge - another way that The Guild is driving its commitment to deliver you the best service. Please feel free to call the Cambridge team on 01223 443900 if you have any questions, or simply want to understand more about how this valuable new service can work for you.



The Christmas Break


The Offices and Design Studio of The Guild of Professional Estate Agents at Signet Court, Cambridge, will be closed from Friday, 21st December, at 12noon, until Wednesday, 2nd January, at 7.30am.

The Office at Park Lane will be closed from Friday, 21st December, at 6pm, until Wednesday, 2nd January, at 9.00am. If during the Christmas break, you need to contact The Guild urgently then please call your Guild Business Development Manager.


The team at The Guild would like to take this opportunity to wish all Guild Members the very best for Christmas and the New Year. 

 




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